Video Projection Mapping

Video mapping uses common entertainment technology in a new, innovative way. It is a technique that consists of projecting video images on buildings, facades structures or nearly any kind of complex surface or 3D object to shatter the viewer’s perception of perspective. The projector allows bending and highlighting any shape, line or space. It creates astonishing optical illusions, a suggestive play of light and turns a physical object into something else by changing its perception of form. Entire buildings, or even something as small as a shop front can be mapped with custom graphical content to suit 2D or 3D mapping, depending on the surface complexity.

Video-mapping is quite new and it is taking the advertising world by storm. The reason of its success is that the public gets emotionally involved in the show. It is not just “another cool visualisation”, but it is surprising and exciting and involves physical as well as virtual space.